We Are Pro Everyone. And We Mean Everyone.

This is not a skincare post.

Well, it is. But it's also something else.

Tree Fairy has always had a point of view. No beauty standards. No self-proclaimed influencers. No gender roles. Just healthy skin. We've said it from the beginning and we mean it. But we want to say something more today, because the world keeps asking us to look away and we're not built for that.

So here is where we stand.

Anti-beauty standards.

The beauty industry was built on making people feel not enough. Not thin enough, not young enough, not light enough, not symmetrical enough. It invented problems so it could sell solutions. Tree Fairy was built in direct opposition to that. Healthy skin is your best skin, whatever it looks like, whatever age it is, whatever body it lives on.

Anti-objectification.

People are not surfaces to be decorated for someone else's approval. Skincare, at its best, is about how you feel in your own skin. Not how you look to someone else. We make products that support your skin because your skin deserves support, full stop.

Anti-influencer.

Not anti-people who have influence. Anti the machine that pays people to perform authenticity while selling products they've never used to solve problems they don't have. There are no paid ambassadors here. There is a founder who makes real products and tells you exactly what's in them.

Anti-bigotry.

Every kind. All of it. Racism, homophobia, transphobia, misogyny, ableism, religious hatred. None of it has a home here and none of it is acceptable. Tree Fairy's customers are everyone. Our formulations are for every skin type, every body, every background. That is not a marketing position. That is just who we are.

On the Middle East, and on love.

This one is harder to write and more important because of that.

Our hearts have long broken alongside our Jewish community. The weight of their history, the horror of what was done to them, the ongoing fight against antisemitism — we have carried that grief with them. Which is exactly why seeing it happen again, to Palestinian civilians in Gaza and the West Bank, to neighbours, feels so deeply wrong to us. Because we know what it looks like when a people are stripped of dignity and safety. We have wept for it before. We are weeping for it again.

That position is about policy and power. It is not about Jewish people.

We love our Jewish community equally and without reservation. We love our Muslim friends, many of whom we have worked alongside for decades. We have stood with both communities in grief, in joy, and in the fight against hatred in all its forms. Jewish people are not a government. Muslim people are not a government. Christians, atheists, agnostics, people of every faith and none have wept together over what is happening, have marched together, have broken bread together, have been neighbours and friends and colleagues and family across every line that ideologies try to draw between us.

History, when you actually look at it, shows us that people find a way to live together. It is ideologies, not people, that make enemies of neighbours. We refuse to accept that the answer to any of this is hatred of a community, any community.

You can grieve for Palestinian children and love your Jewish friends. Those things are not in conflict. Anyone telling you they are is selling you something.

Healthy skin belongs to everyone.

We make skincare. That is what Tree Fairy does. And we make it for every person, in every body, of every background, faith, orientation, and identity. Because healthy skin is not a privilege and neither is dignity.

No beauty standards. No self-proclaimed influencers. No gender roles.

Just healthy skin. And healthy skin is your best skin.

Browse the Tree Fairy range at www.treefairy.com.au