Why We Don't Use Models or Influencers (And Why That Weird Pouting Face Needs to Stop)

You know the face.

The slightly parted lips. The vacant, faraway stare. The pout that suggests deep existential suffering, possibly caused by having excellent cheekbones. The upward inflection at the end of every sentence, as if even they're not sure what they're saying is true?

"This moisturiser literally changed my skin?"

Did it though?

We don't use models or self-proclaimed influencers at Tree Fairy. Not because we couldn't find any, but because the whole thing is a bit odd when you think about it for more than thirty seconds.

What a self-proclaimed influencer actually is.

Anyone can be an influencer. You declare yourself one, you get a ring light, you learn the face, and suddenly you're an authority on skincare, supplements, protein powder, teeth whitening, and that one brand of coffee that keeps sliding into your DMs.

There's no qualification. No expertise. No requirement to have actually used the product for longer than the time it took to film the video. Just a following, a contract, and a very specific way of holding a product up to the camera while looking mildly surprised by its existence.

The skincare industry loves them because they're cheaper than traditional advertising and their followers trust them. Or trusted them. Before everyone started noticing that the same influencer is simultaneously using seventeen different "holy grail" moisturisers and has been for the past four years.

The model problem.

Models in skincare advertising are almost always selected for having skin that doesn't need the product. Young, professionally lit, retouched within an inch of their lives, and presented as evidence that this cream works.

It's not evidence of anything except that a good photographer and a decent editing suite can make anyone look like that.

We're not interested in selling you a fantasy. We're interested in selling you skincare that actually works on actual skin, which comes in all ages, tones, textures, and levels of "had a rough week."

What we do instead.

We let the ingredients do the talking. We publish the full ingredient list for every product so you can read exactly what's in it. We back it with a money-back guarantee because we're confident enough in what we make to put that on the table.

No constipation face required.

No beauty standards. No self-proclaimed influencers. No gender roles.

Just skincare that works, for humans who have better things to do than perfect their pout.

Browse the Tree Fairy range at www.treefairy.com.au